January 16, 2025

Stablecoins for Traditional Businesses: Feasible or Not?

I/ What is a Stablecoin?

A stablecoin is a category of cryptocurrency that aims to maintain a consistent value over time. This is typically achieved by pegging it to a stable reference asset, such as a fiat currency like the US dollar, a commodity like gold, or a diversified basket of assets. This approach sets stablecoins apart from highly volatile cryptocurrencies like Bitcoin or Ethereum.

The main purpose of stablecoins is to combine the efficiency of digital currencies, offering fast transactions, low costs, and global reach, with price stability, making them more practical for everyday financial use. In the context of traditional finance, stablecoins can be seen as a digital alternative to fiat currency, designed to operate within blockchain environments to enable quicker, cheaper, and programmable financial operations.

Stablecoins generally fall into three categories:

  1. Fiat-backed (centralized and fully collateralized with traditional currency),
  2. Crypto-backed (centralized, often over-collateralized using other cryptocurrencies),
  3. Algorithmic (decentralized and managed through algorithms, typically under-collateralized).
Market Trends and Deployment

As of the end of August 2025, the stablecoin market has seen explosive growth, with the total supply reaching over 230 billion tokens in circulation, backed by an estimated capital exceeding $200 billion. This represents an extraordinary 2,500% increase in total stablecoin supply over the past five years.

Source: Visaonchainanalytics

Despite this market boom, there remains a substantial gap in adoption between the dominant crypto-native stablecoins and those issued by traditional corporations. The leading stablecoins, Tether USD (USDT) and Circle USD (USDC), have issued 170 billion and 68 billion tokens respectively. In stark contrast, PayPal USD (PYUSD), a stablecoin launched by one of the world’s largest payment platforms, has issued only 1.3 billion, representing a mere 0.76% of USDT’s supply.

Source: Visaonchainanalytics

Meanwhile, Ethena Labs’ USDe, a relatively new and innovative type of stablecoin introduced in 2024, has already issued approximately 9.5 billion tokens, with a market cap of around $8.3 billion. This means that PayPal’s entire stablecoin supply is only about 13.6% of USDe’s, despite Ethena’s significantly shorter time in the market.

Source: Dune

Why Are Crypto-Native Stablecoins Leading?

These figures prompt a pressing question: Why haven’t traditional corporations, despite their dominance in conventional finance, achieved similar success with their own stablecoins?

A commonly cited explanation is that crypto-native stablecoins have been purpose-built for the decentralized finance (DeFi) environment. Tokens like USDT, USDC, and DAI are inherently designed to integrate with on-chain financial protocols, enabling users to perform lending, borrowing, trading, and cross-border transactions without relying on central authorities.

In contrast, corporate stablecoins like PYUSD often face regulatory constraints, are limited in functionality, and typically operate within more controlled or siloed ecosystems. They lack the composability, openness, and real-time utility that DeFi users and developers expect. As a result, crypto-native stablecoins enjoy broader acceptance, greater liquidity, and deeper integration with blockchain infrastructure, making them the go-to choice for a rapidly expanding digital economy.

The Future of Traditional Business-Issued Stablecoins

This leads to a compelling strategic consideration: Can traditional businesses leverage stablecoins to expand their market share and evolve their existing financial services models?

The answer may lie in how these companies approach decentralization, interoperability, and user access. If traditional players adapt their offerings to be more compatible with open blockchain ecosystems—and prioritize user utility over regulatory conservatism—they may still carve out a meaningful role in the stablecoin landscape. However, unless they do so, the momentum is likely to remain with crypto-native solutions that align more closely with the core principles and technical demands of the digital finance revolution.

II/ How regulations are redefining stablecoins?

One of the most significant advantages of stablecoins lies in their ability to facilitate the efficient, low-cost transfer of capital across borders and their near-instant settlement capabilities. Unlike traditional banking systems, which often involve multiple intermediaries, high fees, and delays—especially for international transactions—stablecoins enable users to move funds globally within minutes, 24/7, using blockchain infrastructure.

However, the extent to which these benefits can be realized largely depends on each country’s regulatory stance. In regions with supportive or clearly defined stablecoin frameworks, such as parts of the EU under MiCA or certain jurisdictions in Asia, adoption is more seamless and usage is growing. Conversely, in countries with restrictive or uncertain regulations—like the U.S., where ongoing debates around stablecoin classification and issuer requirements persist—the ability to harness these advantages is often limited or delayed. As a result, while the technology offers clear global utility, its effectiveness is still shaped by local compliance and legal clarity.

In response to these regulatory developments, some governments have begun categorizing stablecoins based on their intended use. This has led to growing recognition of two primary types that are gaining acceptance from both regulators and the broader market: Payment Stablecoins, used for everyday transactions and value transfer, and Yield Stablecoins, which offer users a stable asset with embedded return-generating mechanisms.

Payment stablecoins

Payment Stablecoins are designed primarily to serve as a medium of exchange or a store of value, offering price stability and fast, low-cost transfers. They are typically pegged 1:1 to a fiat currency like the U.S. dollar and backed by high-quality liquid assets (e.g., cash or short-term Treasuries). Their main function is to facilitate transactions, remittances, and settlements across blockchain networks without the volatility associated with other cryptocurrencies. Examples include USDC, USDT, and PYUSD. Payment stablecoins usually do not generate yield or interest, which helps them avoid being classified as securities under many regulatory regimes.

When examining how major economies regulate payment stablecoins, it becomes clear that global governments are beginning to take distinctly structured approaches to their oversight. In the United States, regulatory efforts have taken form through legislative proposals such as the GENIUS Act, officially introduced on March 18, 2025. This act offers a formal definition of Payment Stablecoins (PSCs) and outlines the conditions under which they can be issued and operated.

According to the GENIUS Act, a Payment Stablecoin is a type of digital asset specifically designed for use as a means of payment or settlement. To qualify as a PSC, the asset must meet a series of criteria:

  • (A) The issuer must be obligated to redeem the stablecoin for a fixed monetary amount (excluding redemption into other digital assets), maintain or represent the intent to maintain a stable value pegged to fiat currency, and comply with all regulatory authorization requirements established under the act.
  • (B) The asset must not qualify as a national currency, a bank deposit (including those facilitated by distributed ledger technologies), an interest-bearing or yield-generating instrument, or a security under core U.S. financial laws—namely the Securities Act of 1933, the Securities Exchange Act of 1934, and the Investment Company Act of 1940. However, certain debt instruments or financial contracts may still fall under the PSC classification if they meet the specific standards listed above.

The responsibility for issuing PSCs is limited to entities defined as Payment Stablecoin Issuers (PSCIs). Under the GENIUS Act and associated proposals currently under congressional review, the issuance of payment stablecoins would be restricted to two types of entities:

  1. Nonbank Entities (NBEs) — companies that are not insured depository institutions (IDIs) or their subsidiaries. These entities may be part of a bank holding company or operate independently.
  2. Subsidiaries of IDIs — while these can issue tokenized deposits, they are prohibited from issuing PSCs under the current draft legislation.

These regulatory boundaries are intended to provide a robust compliance framework but also place significant restrictions, especially for traditional banks and financial institutions that might wish to enter the stablecoin market.

In contrast, the European Union has taken a more unified and broad-based approach to stablecoin regulation through the Markets in Crypto-Assets Regulation (MiCA), which began to take effect in June 2024. MiCA is notable for being the first regulatory framework in the EU that applies uniformly to crypto assets across all member states, offering much-needed legal clarity for industry participants.

Under MiCA, algorithmic stablecoins are essentially banned, as they do not qualify as “asset-referenced tokens” and are therefore deemed too volatile and unregulated to meet the EU’s financial stability standards. Instead, MiCA focuses on fiat-backed stablecoins, requiring that these tokens be fully backed by highly liquid assets held at a 1:1 ratio to the issued supply. This is aimed at protecting the integrity of the euro and other national currencies, while ensuring that stablecoin issuers are not creating systemic financial risks.

Entities that plan to issue stablecoins under MiCA must do so in the form of either:

  • E-Money Tokens (EMTs) — stablecoins pegged directly to a single fiat currency, or
  • Asset-Referenced Tokens (ARTs) — stablecoins backed by a combination of assets, which could include multiple fiat currencies, commodities, or cryptocurrencies.

Regardless of the category, issuers are required to obtain formal authorization from relevant regulatory authorities before launching their tokens in the EU market. Although MiCA does not explicitly use the term “stablecoin,” both EMTs and ARTs fall under that functional umbrella and are subject to strict operational, reporting, and compliance obligations.

Due to this, Tether’s USDT has not been outright banned in the European Union under the Markets in Crypto-Assets Regulation (MiCA), but its availability and use have been significantly restricted. MiCA, which came into effect on December 30, 2024, mandates that stablecoin issuers must obtain authorization to operate within the EU. As of now, Tether has not secured such authorization, leading to delistings and service suspensions by major exchanges operating in the EU.

For instance, exchanges like Bitstamp, Crypto.com, and Kraken have announced plans to delist USDT from their platforms for European clients. Bitstamp ceased trading USDT on January 31, 2025, while Crypto.com and Kraken are phasing out USDT services throughout the first quarter of 2025 . These actions are in response to MiCA’s requirements for stablecoin issuers to be authorized within the EU.

Despite these restrictions, USDT remains available for custody on some platforms, and users can still hold USDT in their wallets. However, the lack of authorization means that USDT cannot be used for trading or other services on many EU-based exchanges.

In contrast, other stablecoins like Circle’s USDC have obtained the necessary licenses to operate within the EU. For example, Circle secured an Electronic Money Institution license in France, allowing it to offer USDC services across all EU member states.

Both the U.S. and the EU are moving toward clearer regulatory environments for stablecoins, but they differ in scope and execution. The U.S. focuses on restricting who can issue payment stablecoins and how they must be structured to avoid classification as securities, while the EU emphasizes strong backing requirements and uniform licensing across its member states. These differing approaches reflect each region’s priorities—whether it’s financial innovation, systemic risk reduction, or preserving monetary sovereignty—and will ultimately shape how stablecoins evolve globally.

Yield Stablecoins

In contrast, Yield Stablecoins represent a more recent development designed not just to maintain a stable value, but also to provide passive income to holders through integrated yield mechanisms. These tokens are often linked to DeFi strategies like staking, liquidity provision, or delta-neutral strategies, which generate returns while maintaining price stability. A key example is Ethena’s USDe, which uses a synthetic yield model supported by derivatives markets. Due to their potential for generating returns, these stablecoins may face more stringent regulatory oversight, as they could be classified as investment products or securities depending on the regulatory environment. Another notable example is Pendle’s PT and YT stablecoins, which enable users to enhance their yield strategies further while reducing the risk of losing the original collateral.

Key Characteristics of Yield Stablecoins
  1. Stable Value Peg

    Like payment stablecoins, yield stablecoins aim to maintain a 1:1 peg to a stable asset (typically USD). However, how they maintain this peg can vary—some use collateral, others rely on algorithmic mechanisms, and some blend multiple methods.

  2. Built-In Yield Mechanism

    Yield stablecoins generate returns for holders via:

    • DeFi strategies (e.g., staking, lending, liquidity provision),
    • Off-chain yield sources like Treasury bills or derivatives,
    • Synthetic strategies that simulate yield without holding the underlying asset.
  3. User Benefits

    • Passive income without needing to lock tokens in separate yield protocols,
    • Stable value for risk management,
    • Suitable for users who want both capital preservation and yield exposure.
Differences between Payment stablecoins and Yield stablecoins
 Payment StablecoinsYield Stablecoins
PurposeTransactions, remittances, store of valuePassive income generation, DeFi participation
StabilityPegged 1:1 to fiat currencies (e.g., USD)Maintains peg, but also generates yield
Risk LevelLow (focused on price stability)Higher (offers yield, but may have risk exposure)
RegulationRegulated primarily for issuance and reservesMay face stricter oversight as securities/investments
ExamplesUSDC, USDT, DAI, PYUSDUSDe, sDAI, RAI
LiquidityHigh (widely accepted for transactions)Lower (more focused on DeFi and specific platforms)
Target AudienceIndividuals, businesses, institutionsCrypto investors, DeFi participants

III/ Can and should traditional businesses issue their own Payment stablecoins?

The idea of established companies launching their own payment stablecoins marks a major shift in the merging of conventional finance and blockchain-based innovation. This development opens the door to new growth opportunities and modern financial tools, but it also brings a complex mix of legal, technical, and strategic obstacles that must be managed with care.

From a regulatory perspective, both the United States and the European Union have laid out preliminary frameworks that permit the issuance of payment stablecoins by private enterprises, given they meet specific standards. In the U.S., proposals such as the GENIUS Act, and in Europe, the MiCA (Markets in Crypto-Assets) regulation, outline detailed requirements for non-bank organizations to issue these digital tokens. These rules typically define payment stablecoins as blockchain-based assets pegged to stable, real-world currencies—like the U.S. dollar or euro—and designed primarily for use in transactions and settlements. Companies that possess the required capital, legal infrastructure, and technical capabilities are, in principle, allowed to issue their own stablecoins under these laws.

To launch a compliant payment stablecoin, a company must create a token that is fully collateralized—typically in a 1:1 ratio with a fiat currency—and backed by liquid reserves. Beyond financial backing, the issuing company must also adhere to strict regulatory guidelines, including transparency around reserves, consumer protection measures, AML/KYC policies, and regular reporting. Technically, these firms must also establish a secure, scalable blockchain architecture capable of managing token issuance, redemption, storage, and transfer.

A leading example of this in action is PayPal’s PYUSD, a stablecoin tied to the U.S. dollar and issued with the support of Paxos. PYUSD represents one of the first serious efforts by a major fintech player to weave a native stablecoin directly into its core payment infrastructure. It enables users to convert between crypto and fiat, as well as send and receive funds within the PayPal ecosystem. This move showcases how legacy financial institutions can use stablecoins to break into the digital asset market, reduce dependence on third-party processors, and deliver faster, lower-cost financial services on a global scale.

Advantages for Traditional Businesses
  1. Improved Cross-Border Transactions and Financial Inclusion

    Stablecoins simplify international payments by eliminating many of the barriers found in traditional banking, such as delays, conversion fees, and reliance on intermediaries. This makes them ideal for businesses looking to reach customers in emerging markets or regions with limited access to banking services.

  2. Lower Transaction Costs

    By bypassing banks and card networks, companies can minimize transaction fees. This results in cost savings for both the business and the consumer, improving profit margins and user experience.

  3. Enhanced Innovation and Customer Engagement

    Issuing a stablecoin allows businesses to position themselves at the forefront of financial technology. It also creates opportunities to offer unique blockchain-based services and can increase customer loyalty through faster, more flexible payment solutions.

  4. Smart Contract Functionality

    Payment stablecoins can be programmed with custom features, such as automatic billing, real-time refunds, or loyalty rewards. This level of programmability opens the door for more efficient and tailored financial services.

Challenges and Risks
  1. Regulatory Uncertainty

    Despite some progress, regulations surrounding stablecoins remain inconsistent and evolving. In the U.S., for example, stablecoin issuers must contend with overlapping laws and agencies, including potential oversight by the Treasury and the SEC. This creates legal risk and compliance complexity for businesses exploring stablecoin issuance.

  2. Building Consumer Trust

    Although digital assets are becoming more mainstream, trust remains a hurdle—especially for newer tokens introduced by private companies. Consumers may be skeptical of business-issued stablecoins, particularly if they appear overly centralized or lack backing from a widely trusted institution.

  3. Security Concerns

    The digital nature of stablecoins exposes them to potential cybersecurity threats, such as hacks or smart contract exploits. Businesses must invest heavily in cybersecurity infrastructure and ongoing audits to protect users’ funds and maintain confidence.

  4. Intense Market Competition

    The stablecoin landscape is already dominated by major players like USDT (Tether) and USDC (Circle), both of which have widespread adoption and deep liquidity. Gaining traction in such a competitive environment—especially without broad ecosystem support—will be difficult for newcomers.

  5. Centralization vs. Decentralization Debate

    Business-issued stablecoins are typically centralized, meaning a single entity controls issuance and reserves. This stands in contrast to the decentralized ethos of many blockchain users and developers. As a result, centralized stablecoins may be viewed as less trustworthy or more vulnerable to censorship and control.

IV/ How traditional businesses are slowly adapting to the current Payment stablecoin trend?

Beyond PayPal, several other traditional companies have also begun exploring the issuance of their own payment stablecoins or integrating stablecoin payments into their operations. One prominent example is Sony Group Corporation, which is experimenting with stablecoins through multiple business arms and initiatives.

Sony’s Stablecoin Issuance and Payment Strategy

Sony Bank, the financial services division of Sony Group, has launched a proof-of-concept (PoC) project to develop a yen-pegged stablecoin. This initiative is designed to support digital payments within Sony’s broader ecosystem, particularly in sectors leveraging its intellectual property assets, such as gaming and sports entertainment. The pilot project is being carried out on the Polygon blockchain in collaboration with the Belgium-based blockchain firm SettleMint.

The key objectives of this initiative include:

  • Minimizing Payment Costs: By utilizing blockchain technology, Sony Bank aims to reduce the costs associated with remittances and transactional fees, making financial operations more efficient.
  • Optimizing Internal Payment Flows: The stablecoin is intended to simplify and enhance payment processes within the Sony ecosystem, particularly for digital content and service-based transactions tied to gaming and sports.
  • Meeting Regulatory Requirements: The trial also focuses on ensuring full compliance with Japanese regulatory standards, as the financial and legal framework for stablecoins in Japan is becoming increasingly well-defined.

SettleMint plays a vital role in this project by providing the blockchain infrastructure and technical support necessary to run the PoC effectively.

USDC Payments Integration in Sony Electronics

In a separate initiative, Sony Electronics Singapore has taken a notable step by accepting USDC as a valid form of payment on its online store. This functionality is made possible through a partnership with Crypto.com, allowing consumers in Singapore to pay using Crypto.com Pay. With this move, Sony becomes the first major consumer electronics brand in Singapore to officially support stablecoin payments.

This development is part of Sony’s broader ambition to explore the Web3 landscape and the use of digital assets in mainstream commerce. Earlier in the year, the company introduced Soneium, a Layer-2 blockchain built on Ethereum, developed by Sony’s Blockchain Solutions Lab. Soneium aims to improve user experience in the Web3 space by streamlining blockchain interactions and making decentralized platforms more accessible to everyday users and creators.

While the current USDC payment option is limited to Singapore, Sony has expressed interest in expanding this capability to other regions and potentially including more cryptocurrencies. This aligns with the company’s strategy to embrace cutting-edge technologies and adapt to evolving consumer behavior in the digital economy.

About The Author(s): A trusted partner of Lynk2Pay, TS Research is a leading Web3 intelligence firm providing actionable analysis for the digital economy.

Related Articles